I’ve been working on an affiliate program for a year, so I’m feeling confident that it would be my turn next time. I don’t feel like I have time to be creative or to create something new, but I do have a few ideas. I’ve been using the word “commercially-friendly” lately, but the word “self-aware” has become my new word.
It seems like a lot of affiliate programs are focusing on the word competitive. But I think its more than that. I think affiliate programs are trying to tap into the consumer’s desire to see a company succeed in the ways they’d like. And this desire to succeed is not necessarily based in greed. It is more about a need for a partner to be able to help you succeed.